Creating Sustainable Value and Rehabilitating Plastics with Terrak
Terrak is a forward-thinking company with a clear mission: to rescue plastics destined for landfills and reintegrate them into the production cycle sustainably. At the core of Terrak's mission is eliminating plastic waste while generating both environmental and economic value—an innovative approach that addresses the market’s urgent demands for sustainability.
Our partnership with Terrak began with the creation of their flagship product, the plastic credit, which strengthens their sustainability proposition and opens new business avenues. We developed the brand’s identity and business model, translating Terrak’s socio-environmental impact into a clear, strategic vision.
In addition, Impossible supported Terrak in securing investors, a crucial step in accelerating growth and solidifying its role in the industry. The brand was crafted to emphasize its commitment to sustainability, leveraging advanced technologies to reclaim plastics in an agile and scalable way.
From purpose to a B2B model implementation, every aspect of the project was designed to ensure that Terrak not only meets the expectations of a rapidly evolving market but also continues leading with efficiency and positive impact—turning plastic waste into a regenerative environmental and economic opportunity.
Brand & business alignment
Brand & portfolio architecture
Brand purpose & positioning
Brand guidelines
Naming & identity
Product & service design
Product & service innovation
Customer experiences
Climate & sustainability
Brand integrity & ethics
Brand governance
