Empowering Creators and Redefining the Music Industry

Hity is more than just an AI-powered app; it’s a groundbreaking platform that combines the art of music creation with social connection. Designed for music enthusiasts and seasoned composers alike, Hity enables users to craft their own songs from scratch. By selecting a genre or unique mix, users set their beat, add intricate musical arrangements, and choose lyrical themes. Hity’s AI writes the lyrics, and users can either select from AI-generated voices or add their own, personalizing every note and lyric. When the track is complete, Hity automatically generates a co-ownership contract, ensuring the composer’s intellectual property rights and securing royalties based on song popularity.

This innovative approach positions Hity at the forefront of a musical revolution, democratizing music production and monetization. With Hity, creators earn as their music gains listeners, reshaping the possibilities for emerging artists in a competitive industry.

Our collaboration with Hity encompassed every facet of brand development, ensuring that the brand’s vision for creative freedom and collaboration resonates at every level. From brand alignment and portfolio architecture to product and service innovation, we developed an identity that celebrates the artistry and agency of composers. Our approach integrates brand integrity and ethics into Hity’s structure, securing its reputation as a trusted partner in music creation and distribution. Through cohesive design and strategic governance, we established Hity as a visionary leader, offering a seamless, user-focused experience across all digital touchpoints, where every composer can "create, share, and earn."

• Brand & business alignment

• Brand purpose & positioning

• Brand guidelines

• Naming & identity

• Product & service design

• Product & service innovation

• Customer experiences