Impossible™ Mark | Fábrica Meatz

Revolutionizing Food Choices and Shaping the Future of Sustainable Protein

Fábrica Meatz is a pioneering Brazilian food tech committed to reimagining protein for a more sustainable world. Offering plant-based alternatives to ground beef, hamburgers, salmon and tuna sashimi, chicken, and bacon, Meatz products replicate the look, taste, and texture of animal proteins while embracing the essence of “Zero”—Zero animal products, Zero CO₂ emissions, Zero water waste. This “Zero” ethos lies at the core of Meatz’s positioning, “Starting from Zero,” symbolizing a fresh, eco-conscious approach to food production that minimizes impact on the planet.

To bring Fábrica Meatz’s vision to life, we developed an integrated brand strategy that aligns its purpose and values with impactful consumer experiences. Through brand and business alignment, portfolio architecture, and comprehensive guidelines, we ensured that every interaction with the brand reflects its dedication to creating ethical, animal-free protein solutions. From naming and identity to innovative product design, each component highlights Meatz's mission of transforming food for a new era of sustainability.

Our work involved crafting a visual identity that conveys modernity, transparency, and a strong sense of purpose. The logo and visual assets were designed to embody the spirit of renewal and innovation that Meatz represents. By prioritizing brand integrity and adhering to sustainable governance principles, we positioned Meatz as more than just a food tech brand—it’s a bold leader in the plant-based movement, driven to inspire consumers to make conscious food choices for a healthier, greener planet.