Impossible™ Mark

Encouraging Balance and Transforming the Relationship between People and Electric Mobility

Notpol is a new electric motorcycle brand dedicated to redefining urban mobility. In the context of increasing environmental awareness and the demand for sustainable transportation options, Notpol emerges with the purpose of going beyond a purely performance-focused identity. The brand connects with consumer values and the broader movements toward sustainability and innovation, creating a narrative that resonates with younger audiences.

The aim is to establish Notpol as a holistic mobility platform that advocates for sustainability and ethical practices. By adopting the principle of "ride and thrive," Notpol encourages a balanced lifestyle that integrates eco-friendly transportation with community engagement and environmental consciousness.

To achieve this, the brand's visual identity was meticulously developed to reflect its commitment to sustainability. The logo was designed to be relevant in the digital space, featuring sleek lines that convey a sense of lightness and innovation. The graphics evoke the positive emotions associated with sustainable living, such as freedom, adventure, and connection to nature. The photographic style emphasizes real-life experiences, showcasing diverse riders and their journeys, highlighting both the functionality and joy of riding electric motorcycles.

This comprehensive project involved brand and business alignment, brand and portfolio architecture, brand purpose and positioning, as well as the establishment of brand guidelines. We also focused on naming and identity, product and service design, customer experience innovation, and climate consciousness, all while respecting principles of ethics and governance. The entire process ensured a cohesive brand experience across various touchpoints, including research, diagnostics, visual identity, tone of voice, e-commerce strategies, content platforms, and packaging design.