Promoting Well-being and Redefining the Role of Natural Supplements

Liformance is a health-focused brand dedicated to transforming physical and mental wellness through science-backed, natural supplements. The brand’s name, a blend of Life and Performance, embodies its purpose: to elevate performance in every aspect of life. Through an in-depth study of daily health patterns, Liformance identified four critical moments in each day that most impact physical and mental resilience. This insight led to the creation of four products, each designed to support these moments and address the modern rise in anxiety and depression.

Our collaboration with Liformance included aligning the brand’s mission with a purpose-driven approach to health. By refining the brand and portfolio architecture, honing its purpose, and creating cohesive guidelines, we enabled Liformance to convey its commitment to holistic well-being across all touchpoints. The brand identity emphasizes balance and vitality, with a sophisticated visual language that underscores the importance of daily self-care.

In crafting a customer journey that builds authentic engagement, we focused on transparency, ethical production, and the power of natural ingredients. From product innovation to brand governance, each element reflects Liformance’s dedication to helping individuals achieve peace of mind, resilience, and elevated performance for a life fully lived.

• Brand & business alignment

• Brand & portfolio architecture

• Brand purpose & positioning

• Brand guidelines

• Naming & identity

• Product & service design

• Customer experiences

• Climate & sustainability

• Brand integrity & ethics

• Brand governance