Impossible™ Mark | EON - School of Founders

Empowering Visionaries to Shape the Future of Entrepreneurship

EON - School of Founders is redefining what it means to build a startup from the ground up, offering founders in Brazil a learning journey inspired by Silicon Valley’s most successful entrepreneurial practices. Focused on translating the methodologies used by leading startups in the heart of innovation, EON takes founders from idea conception and MVP development to financial management, legal structuring, and finally, securing venture capital funding. With a faculty composed of active investors and industry experts, EON equips emerging entrepreneurs with the tools, mindset, and network to excel in a rapidly evolving landscape.

The purpose of EON goes beyond skill-building; it seeks to cultivate a new generation of leaders who will drive transformative businesses and contribute to sustainable growth and economic development. Each course and experience is designed to help founders think strategically and develop ventures that are resilient and adaptable to global demands.

Our comprehensive work with EON included aligning their brand and business direction to reflect their mission, establishing a robust portfolio architecture, and creating brand purpose and positioning that resonate with aspiring founders. We meticulously developed the brand’s visual identity, embodying the energy and ambition of entrepreneurial visionaries, while maintaining an emphasis on clarity and structure. Additionally, we focused on product and service design, customer experience innovation, and brand governance, ensuring a seamless journey from the first course to investor pitch. Every element reinforces EON’s commitment to authenticity, ethics, and sustainable business practices, setting a standard for excellence in founder education.