Celebrating Tradition and Craftsmanship in Every Brew

Camale is an artisanal brewery founded in 2015 with a mission rooted in honoring time-honored brewing traditions. Named after the chameleon, Camale stands for the perfect blend of tradition and adaptability—bringing ancient recipes into the modern world. The brand seeks not only to craft premium beers but to create a sensory experience that respects heritage while resonating with today’s diverse beer enthusiasts.

Our collaboration with Camale was centered on aligning the brand's vision with its deeply held purpose. Together, we redefined the brand and portfolio architecture, sharpened its purpose, and laid the groundwork for brand guidelines that guide its expression across all touchpoints. The visual identity honors the artistry of brewing while embracing a dynamic, modern aesthetic that invites engagement with a new generation of craft beer lovers.

In designing a customer experience as rich as the brews themselves, we created a journey that reflects Camale’s commitment to quality, ethics, and authenticity. From product innovation to brand governance, every aspect of our work for Camale mirrors the balance they achieve between the revered and the innovative. Each sip of Camale’s beer invites drinkers to taste both the legacy and the future of craft beer.

• Brand & business alignment

• Brand & portfolio architecture

• Brand purpose & positioning

• Brand guidelines

• Naming & identity